B E L L E M E founded by Alain Ctyles in 2020, born out of Brooklyn, is a premium streetwear brand balancing luxury quality garments with streetwear elements, showcased as albums.

Designed with the intention of story-telling, similar to the way musicians use melodies with their lyrics, our goal is to use these lyrics as tools of inspiration. To embrace your own life’s narrative through four essential values: appreciation, ambition, authenticity, and activism. We use our clothing as a canvas to share these experiences through lyrics in the hopes of inspiring citizens of the world to be better humans. 

With no formal training specific to fashion design, Ctyles' credits his understanding of garments and construction to growing up with a mother who was a seamstress, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection.

Interview with #Nevertuckyourtownradio